Fitness influencers have become a big source of workout tips, nutrition advice, and motivation for millions of people around the world. They share everything from quick home workouts to full nutrition plans, helping people improve their health no matter where they are.
In 2025, fitness content is more than just workout videos. The best fitness influencers now offer personalised guidance, real connections, and more interactive experiences. Whether you want intense HIIT workouts, relaxing yoga sessions, or simple nutrition advice, there’s an influencer who can help you reach your fitness goals.
The 20 Best Fitness Influencers of 2025
1. Melissa Gambone – @motionmelissa
Melissa Gambone is a certified personal trainer (CPT), registered yoga teacher (RYT), and health coach (CHC) specializing in intuitive movement. Through her Motion Studio and 1:1 coaching, she empowers women to break free from toxic diet culture and build sustainable, enjoyable fitness routines that foster self-trust, body positivity, and mental well-being. Her mission is to help women feel stronger in their bodies and develop a healthier relationship with exercise.
Instagram Followers: 10K followers
Speciality: Intuitive movement, functional fitness, yoga, and wellness coaching, particularly for moms and women looking to transform their approach to fitness and health.
Channels and Subscription Platforms: Instagram, YouTube, Perspire.tv
Type of Content:
- Daily yoga flows and intuitive movement exercises
- Mindset coaching to break free from diet culture and promote self-love
- Functional fitness routines designed to feel good and support long-term health
- Free resources like guides and eBooks to help women start their fitness journey on the right track
Content Style:
Melissa makes fitness feel easy and fun! Her style is calm and supportive, and she’s all about helping you love your body. She blends yoga, mindfulness, and practical movements that work for real life. With Melissa, you’ll feel stronger and more at peace with yourself. She’s not about punishing workouts – she’s about taking care of yourself. And don’t worry, she’ll adjust everything to fit what you need.
Why You Should Follow:
- Melissa offers intuitive movement coaching that focuses on body positivity and freedom, helping women break the cycle of fad diets and over-exercising.
- Melissa’s 1:1 coaching helps you work through your personal fitness and mindset goals, offering a supportive and empowering environment.
- Her free guide and resources offer a gentle introduction to intuitive movement. This makes it easier for anyone to get started on their fitness journey.
2. Jeff Nippard – @jeffnippard
Jeff Nippard is a fitness coach and bodybuilder who uses science to back up his training and nutrition advice. With a background in sport science, Jeff helps his audience achieve their fitness goals through scientifically validated methods, focusing on bodybuilding, hypertrophy, and strength training.
Instagram Followers: 2.7M followers
Speciality: Science-based bodybuilding, hypertrophy training, and strength development. Jeff’s approach is based on research and customized to help people optimize their training and nutrition for lasting results.
Channels and Subscription Platforms: Instagram, YouTube, MacroFactor app, Jeff Nippard Fitness websites
Type of Content:
- Workout demonstrations and tips
- Detailed explanations of training techniques
- Evidence-based nutrition advice
- Science-based fitness programs for muscle building and strength
Content Style:
Jeff shares workout advice that’s backed by real science, explains everything in a way that makes sense even if you’re new to all this. When he breaks down exercises, workout plans, or nutrition tips, he cuts through the confusion so you can actually use what you’re learning. What’s cool is that his approach works whether you’re just starting out or you’ve been training for years – he meets you where you are and helps you level up with information you can trust.
Why You Should Follow:
- Jeff offers science-backed training programs and nutrition plans designed to maximize muscle growth and strength.
- As the owner of MacroFactor, Jeff provides an innovative, customizable approach to diet tracking that adapts to your metabolism.
- His programs, including The Essentials Program and Pure Bodybuilding Program, are designed for all experience levels and are based on proven principles of hypertrophy and strength training.
3. Chloe Ting – @chloe_t
Chloe Ting’s become super famous in the fitness world, mainly because her workout challenges actually work – people see results fast! She didn’t start out in fitness though. She actually studied statistics before completely switching careers. What changed her path? She fell in love with working out after seeing how much it improved her own life, and now she helps others do the same. Chloe now helps millions of people worldwide achieve their fitness goals with structured, fun, and accessible challenges.
Instagram Followers: 2.5M followers
Speciality: Structured workout challenges targeting specific body areas or fitness goals. Her programs range from 2-8 weeks and are designed to be easy to follow for beginners, while still offering a challenge for more advanced fitness enthusiasts.
Channels and Subscription Platforms: YouTube, Instagram, TikTok, Chloe Ting Fitness App
Type of Content:
- Pre-recorded workout videos
- Organized challenge calendars with daily exercises
- Fitness challenges (e.g., HIIT, weight loss, toning)
Content Style:
Chloe makes working out actually fun! She explains things simply and shows timers on screen so you always know how long you have left. She shows easier and harder ways to do each exercise, so whether you’re new to fitness or already strong, you can follow along and feel good about your workout. Her challenge programs take all the guesswork out of getting fit – they lay everything out day by day so you just need to show up and press play.
Why You Should Follow:
- Chloe provides free, structured workout challenges that are easy to follow and suitable for all fitness levels.
- Chloe’s upbeat and motivating style makes her workouts fun, while her supportive community encourages progress and accountability.
- With a variety of challenges focused on toning, weight loss, HIIT, and more, Chloe ensures there’s something for every fitness goal.
4. Simeon Panda – @simeonpanda
Simeon Panda is a natural bodybuilder who transformed his physique through consistent training and proper nutrition. Over the years, he has built a massive following, helping men and women worldwide achieve their fitness goals through his expertise and dedication to sustainable fitness methods.
Instagram Followers: 8.7M followers
Speciality: Muscle building, strength training, and natural bodybuilding techniques. Simeon focuses on training methods that help individuals build muscle and strength while maintaining a natural approach to fitness.
Channels and Subscription Platforms: Instagram, YouTube, Training eBooks and Programs
Type of Content:
- Workout demonstrations
- Training splits and routines
- Motivational content
- Exercise tutorials emphasizing proper form and technique
Content Style:
Simeon shares exercise tutorials that focus on proper form and technique. His content is motivatational and easy to follow, teaching advanced training methods that are great for long-term fitness.
Why You Should Follow:
- Simeon shares advanced training techniques while promoting attainable, natural fitness through consistent training and nutrition.
- His workout demonstrations focus on proper form, ensuring followers achieve the best results while avoiding injury.
- With his fitness equipment line and training programs, Simeon provides tools and resources to help individuals reach their muscle-building goals.
5. Bec Wilcock – @becwilcock
Bec Wilcock is an endurance athlete, strength coach, and the founder of HER Sports, a community dedicated to empowering women in running and sports. As a Nike Running Coach and experienced athlete, Bec specializes in run coaching and strength & conditioning, helping athletes push their limits and achieve their fitness goals.
Instagram Followers: 50K followers
Speciality: Endurance running, strength and conditioning for runners, and women’s sports coaching. Bec focuses on building both physical and mental endurance through structured training programs designed to elevate performance.
Channels and Subscription Platforms: Instagram, HER Sports, Nike Training Portal
Type of Content:
- Running and strength training programs
- Training challenges and events for women
- HER Sports community meetups and Nike After Dark sessions
- Motivational posts and coaching tips for endurance athletes
- Specialized training tools and products like resistance bands and sliders
Content Style:
Bec’s content is empowering, educational, and community-oriented. She writes about useful workout tips, endurance training advice, and strength exercises. Her emphasis is on women’s sustainable fitness, with an emphasis on building strength and stamina to benefit athletic performance and overall health.
Why You Should Follow:
- Bec offers expert coaching in endurance running and strength training, helping women improve their fitness with a focus on performance and injury prevention.
- Nike After Dark programs and HER running meetups offer a fun, supportive way to stay engaged and active.
- Bec’s strength training sessions are tailored for runners, helping them build the power and resilience needed for long-term success.
6. Kayla Itsines – @kayla_itsines
Kayla Itsines is an Australian personal trainer and the co-founder of the Sweat app, where she has built a global fitness empire. Since 2008, she’s been helping women around the world feel confident and strong through her signature high-intensity circuit training programs.
Instagram Followers: 15.7M followers
Speciality: High-intensity circuit training with a focus on full-body conditioning, strength, and progressive difficulty levels.
Channels and Subscription Platforms: Instagram, Facebook, Sweat app, YouTube
Type of Content:
- App-based workout programs
- Social media training tips and motivational posts
- eBooks and blog content
Content Style:
Kayla’s content features clear, professional demonstrations of workouts with varying difficulty levels. Her programs are scientifically designed to maximize efficiency and results. The focus is on short, effective workouts that fit into any lifestyle.
Why You Should Follow:
- Her highly successful programs are research-based and designed to maximize effectiveness, with various options for all levels of fitness.
- Whether you train at the gym or at home, Kayla has workout programs available that you can customize to fit your lifestyle and objectives.
- With programs that support pregnancy and post-pregnancy, Kayla ensures every woman can feel confident and strong throughout different stages of life.
7. Amanda Bisk – @amandabisk
Amanda Bisk is a former Olympic pole vaulter who turned to yoga and flexibility training after being diagnosed with chronic fatigue. With a background as an exercise physiologist and athletics coach, Amanda now helps others improve their fitness, flexibility, and mindfulness through yoga and Pilates.
Instagram Followers: 627K followers
Speciality: Yoga flows, flexibility training, and mindfulness practices, tailored to athletes and fitness enthusiasts looking to enhance their recovery and flexibility.
Channels and Subscription Platforms: Instagram, YouTube, Fresh Body Fit Mind app
Type of Content:
- Daily yoga flows
- Stretching routines
- Mindfulness exercises
- Full-length follow-along classes and 30-day challenges
Content Style:
Amanda’s content is calming and accessible, filmed in beautiful outdoor locations. Her yoga sessions are designed to be approachable for all fitness levels, focusing on improving flexibility and mindfulness through gentle yet effective flows.
Why You Should Follow:
- Amanda’s yoga and flexibility training programs are perfect for athletes and fitness enthusiasts who want to improve recovery, reduce muscle tightness, and increase flexibility.
- With a background in exercise physiology and athletics coaching, Amanda brings an expert approach to yoga and Pilates.
- Her Fresh Body Fit Mind app offers exclusive access to follow-along yoga classes, 30-day challenges, and full-length workouts to keep you fit, flexible, and strong all year round.
8. Bradley Martyn – @bradleymartyn
Bradley Martyn is an American fitness YouTuber, entrepreneur, and gym owner, best known for his fitness tutorials, motivational content, and bodybuilding advice. With a passion for strength training, Bradley has built a massive online presence and offers fitness programs, merchandise, and podcasts through his various platforms.
Instagram Followers: 4.2M followers
Speciality: Bodybuilding, powerlifting, and fitness motivation. Bradley’s content focuses on strength training, lean bulking, and providing viewers with practical fitness advice for muscle growth and recovery.
Channels and Subscription Platforms: Instagram, YouTube, Raw Talk Podcast, Life of Bradley Martyn
Type of Content:
- Fitness tutorials and workout demonstrations
- Motivational content
- Training tips and challenges
- Podcasts and vlogs
Content Style:
Bradley’s content is high-energy, motivational, and often features detailed workout routines and strength training techniques. He mixes training tips with engaging content from his personal life and fitness challenges, creating a well-rounded approach to fitness and lifestyle.
Why You Should Follow:
- Bradley offers practical and detailed fitness tutorials that cater to all levels of athletes, from beginners to advanced bodybuilders.
- His motivational videos and personal journey serve as an inspiration for anyone looking to build muscle and improve their fitness.
- Bradley’s Raw Talk Podcast provides insightful discussions on fitness, life, and his experiences in the fitness industry.
9. Jen Selter – @jenselter
Jane Celter is a fitness affecting and entrepreneur known for its strong content that mixes fitness, lifestyle and inspiration. With a large scale the following, she has become an icon in the world of fitness, providing tips on exercise, nutrition and welfare. The relative approach to Jane’s health and fitness, combined with her attractive personality, has made her a source for those wishing to improve both physical and mental welfare.
Instagram Followers: 13.6M followers
Speciality: Fitness, lifestyle, and healthy living. Jen specializes in workouts, wellness tips, and motivation, with a particular focus on functional fitness and promoting a balanced lifestyle.
Channels and Subscription Platforms: Instagram, Jen Selter’s Blog, YouTube
Type of Content:
- Daily fitness routines and workout tips
- Lifestyle advice on nutrition, self-care, and mental wellness
- Motivational content to inspire followers to live their healthiest lives
- Fun, easy-to-follow recipes and fitness challenges
Content Style:
Jen’s content is a blend of motivational and practical advice, often paired with humor. She shares workout demonstrations, nutrition tips, and mindfulness practices with a down-to-earth approach that resonates with her audience. Jen is known for her ability to make fitness and healthy living accessible to everyone, regardless of fitness level.
Why You Should Follow:
- Jen regularly shares easy, healthy recipes that help her followers stay on track with their nutrition goals without feeling deprived.
- Through her weekly giveaways and Facebook group, Jen fosters a supportive community that helps individuals stay motivated and reach their fitness goals.
- Her focus on mental health and mindfulness adds a holistic approach to her fitness journey, making her content both inspiring and practical.
10. Steve Cook – @stevecook
Steve Cook is a fitness icon, coach, and bodybuilder with over a decade of experience in the fitness industry. Known for his strong presence in fitness modeling and bodybuilding competitions, Steve has transformed thousands of lives with his training programs, fitness advice, and motivational content. As a co-founder of Fitness Culture, he continues to guide others towards their fitness goals with effective, sustainable methods.
Instagram Followers: 2.1M followers
Speciality: Bodybuilding, strength training, and fitness coaching. Steve is particularly known for helping individuals develop a strong physique while maintaining muscle and strength through structured, science-backed fitness plans.
Channels and Subscription Platforms: Instagram, YouTube, Fitness Culture
Type of Content:
- Workout demonstrations and training splits
- Motivational fitness content
- Nutrition and lifestyle tips
- Weekly live coaching sessions
Content Style:
Steve’s content is motivating, practical, and rooted in evidence-based fitness principles. He provides in-depth training programs with clear, progressive steps and video demonstrations to ensure proper form and optimal results. His style is both challenging and accessible, catering to all fitness levels.
Why You Should Follow:
- Steve provides science-backed fitness programs that help you get lean, strong, and maintain muscle.
- His Summer Sizzle Program offers a structured 8-week challenge that teaches how to fuel your body with purpose, track progress, and see measurable results.
- With a focus on flexible nutrition, Steve teaches you how to fuel your performance while enjoying life and favorite foods.
11. Emily Skye – @emilyskyefit
Emily Skye is a fitness expert, entrepreneur, and founder of Emily Skye FIT, a fitness platform dedicated to helping women achieve their health and fitness goals. With a passion for empowering others, Emily offers a variety of workout programs, nutrition plans, and wellness tips to help women become stronger, healthier, and more confident, whether at home or in the gym.
Instagram Followers: 2.6M followers
Speciality: Fitness, wellness, and beauty. Emily specializes in providing home and gym workout programs, flexible nutrition, and pregnancy-safe exercises to ensure that women at all stages of life stay fit and strong.
Channels and Subscription Platforms: Instagram, Emily Skye FIT, Emily Skye Beauty, YouTube
Type of Content:
- Daily workout routines and fitness challenges
- Healthy recipes and nutrition advice
- Pregnancy-safe and post-pregnancy workout programs
- Motivational content and wellness tips
Content Style:
Emily’s posts are engaging, practical, and informative. Her workouts are designed to be adaptable for any level of fitness, and her focus is on building strength, flexibility, and general health. She also shares useful beauty tips and wellness tips to complement her fitness content.
Why You Should Follow:
- Expert programs that cater to various fitness levels, from beginner to advanced, ensuring everyone can follow along and see results.
- Emily’s pregnancy and post-pregnancy programs provide safe, effective workouts tailored for mothers-to-be and new moms.
- Delicious meal plans and recipes designed to fuel your fitness goals while saving time and money.
12. Matt Morsia – @mattdoesfitness
Matt Morsia is a renowned fitness coach, former athlete, and the owner of Morsia, a fitness app that provides personalized training and nutrition plans. Known for his no-nonsense approach to fitness, Matt is committed to helping individuals achieve their fitness goals through smart, sustainable training techniques.
Instagram Followers: 1.2M followers
Speciality: Muscle building, fat loss, strength training, and fitness coaching. Matt specializes in providing customized fitness programs, personalized meal plans, and expert guidance to help individuals build their dream physique and improve their overall health.
Channels and Subscription Platforms: Instagram, Morsia App, YouTube, Fitness Culture Gym
Type of Content:
- Personalized training programs
- Meal plans with detailed calorie and macronutrient breakdowns
- Fitness tips, challenges, and motivational content
- Progress tracking and performance reviews
- Expert guidance from Matt and his training team
Content Style:
Matt’s content is straightforward, focused on efficiency and real progress. His programs emphasize practical and sustainable results, with easy-to-follow instructions and clear goals. He aims to guide his audience through every step of their fitness journey, providing the necessary tools to build muscle, lose fat, and stay fit long-term.
Why You Should Follow:
- Matt’s programs have helped thousands achieve their fitness goals, with real-time tracking, detailed progress tracking, and expert advice.
- With a focus on sustainability and long-term progress, Matt’s training methods and meal plans are designed to ensure you stay on track and achieve lasting success.
- As a Huel and Gymshark athlete, Matt brings a balanced approach to fitness, helping you fuel your body properly while making progress in the gym.
13. Sarah’s Day – @sarahs_day
Sarah’s Day is a health and fitness expert, YouTuber, and mother of three boys who shares her passion for healthy living, workouts, and nutritious recipes. Sarah has created a community that encourages women to embrace a balanced and sustainable approach to health and wellness. She offers a variety of resources, including workout programs, recipe books, and postpartum fitness guides, designed to help women transform their bodies and lifestyles.
Instagram Followers: 1.2M followers
Speciality: Healthy recipes, workouts, and wellness tips. Sarah focuses on functional fitness, pregnancy and postpartum workouts, and creating delicious, nutritious meals that support a healthy lifestyle.
Channels and Subscription Platforms: Instagram, YouTube, Sarah’s Day website, TikTok
Type of Content:
- Weekly vlogs and workout videos
- Pregnancy and postpartum workout programs
- Healthy recipes and meal ideas
- Fitness challenges and live workout sessions
Content Style:
Sarah’s content is approachable and family-friendly, focusing on realistic and sustainable health and fitness. She shares easy-to-follow workouts, nutritious recipes, and practical advice for maintaining a healthy lifestyle, all with a fun and engaging approach that resonates with her audience.
Why You Should Follow:
- Sarah’s workout programs are designed for all stages of life, including pregnancy and postpartum, helping women stay fit and healthy throughout their journeys.
- Her recipe eBooks and physical cookbook offer 135+ healthy, delicious recipes that are perfect for busy women who want to eat well without spending hours in the kitchen.
- Postpartum and pregnancy workout guides provide safe, effective routines to help women regain strength and confidence after childbirth.
14. Joe Wicks – @thebodycoach
Joe Wicks, also known as The Body Coach, is a public figure and fitness expert who has transformed millions of lives through his simple, sustainable approach to health and fitness. Known for his engaging personality, Joe combines quick workouts, easy-to-follow meal plans, and motivational content to help people improve their fitness, lose weight, and feel great.
Instagram Followers: 4.8M followers
Speciality: Fitness, food, and family. Joe specializes in providing quick workouts, personalized meal plans, and lifestyle coaching that help people achieve their health and fitness goals in a sustainable, realistic way.
Channels and Subscription Platforms: Instagram, The Body Coach App, YouTube, The Joe Wicks Podcast, Blog and newsletter
Type of Content:
- Personalized workout plans and fitness challenges
- Easy, healthy recipes tailored to individual needs
- Family-friendly wellness tips and motivational content
- Seasonal recipes, meal planning tools, and workout routines
- Weekly live classes and group workouts with Joe
Content Style:
Joe’s content is motivational, straightforward, and dedicated to bringing fitness and healthy living to its readers in an entertaining way. Joe’s quick exercises and meals are simple but effective, maintaining their followers without becoming demanding. The sustainability forms the core strategy for Joe, as his focus rests on constructing life patterns rather than short-term solutions.
Why You Should Follow:
- The Body Coach App offers a personalized fitness experience with tailored workout plans, recipes, and challenges to help you reach your goals at your own pace.
- His food plans are easy to follow, designed for various diets (including vegetarian, pacecatarian and veggie options), and focus on giving your body fuel to support your fitness goals.
- Weekly live workouts, fitness challenges and special access to a supporting community through body coach app ensure that you are inspired and on track.
15. Natacha Oceane – @natacha.oceane
Natacha Oceane is a biophysicist, Ironman athlete, and fitness expert known for translating science into practical fitness advice. With a strong academic background from UCL and real-world experience as an athlete, Natacha provides science-backed training programs designed to optimize performance and health. Her training methods are trusted by top-level professionals, including the GB Olympic Team expert.
Instagram Followers: 1M followers
Speciality: Hybrid training, a combination of running and strength training. Natacha prioritizes a balanced style of fitness that combines endurance and muscle development, as scaled to individual fitness levels and goals.
Channels and Subscription Platforms: Instagram, YouTube, Aflete app
Type of Content:
- Science-based fitness programs
- Running and strength training routines
- Nutrition guides and recipe tips
- Exercise technique tutorials
Content Style:
Natacha’s posts are informative, precise, and highly strength training- and endurance-oriented. She mixes theoretical information with practical fitness techniques, making esoteric fitness concepts accessible to everyone. Her science-based system allows individuals to train intelligently, not maximally.
Why You Should Follow:
- Natacha offers science-based training programs like HYBRID., which integrates strength and running to optimize both muscle building and endurance.
- Her content is built around real science, backed by her expertise as a biophysicist and Ironman athlete.
- With 190+ workout videos, you’ll get detailed form and technique coaching to ensure you perform every exercise correctly and maximize results.
16. Chris Bumstead – @cbum
Chris Bumstead is a Canadian bodybuilder and 6x Classic Physique Mr. Olympia champion, widely recognized for his aesthetic physique, symmetry, and conditioning.He is known for his dedication to bodybuilding and his focus on setting a higher standard in fitness, which he shares with his followers through training, nutrition advice, and his STNDRD app.
Instagram Followers: 25.7M followers
Speciality: Classic Physique bodybuilding, focusing on aesthetics, symmetry, and maintaining muscle while staying lean. Chris is known for his advanced bodybuilding techniques and posing skills.
Channels and Subscription Platforms: Instagram, YouTube, STNDRD app
Type of Content:
- Workout demonstrations and bodybuilding tips
- Posing tutorials and competition prep advice
- Lifestyle content related to fitness and entrepreneurship
- Training programs through the STNDRD app
- Motivational content promoting discipline, consistency, and excellence
Content Style:
Chris’s content is highly motivational and focused on building a complete, aesthetic physique. He shares in-depth training advice, posing tips, and a behind-the-scenes look at his life as a top bodybuilder. His content is educational, empowering, and focused on pushing followers to elevate their standards both physically and mentally.
Why You Should Follow:
- 6x Mr. Olympia: Chris’s accomplishments in Classic Physique make him a leading figure in bodybuilding, and his content is a source of inspiration for anyone striving to improve their physique.
- His STNDRD app provides access to bodybuilding programs that are designed in such a way that people can overcome plateaus, build muscle, and develop a physique with aesthetic proportion.
- Chris promotes the development of a disciplined, excellence-oriented mindset, instructing his audience that success is a byproduct of persistence and commitment.
17. Kelsey Wells – @kelseywells
Kelsey Wells is a personal trainer who is passionate about empowering women through fitness. With her relatable approach, Kelsey shares her fitness journey to help other women, especially mothers, balance their responsibilities while prioritizing their health and self-care. Her programs are designed to nourish and strengthen both the body and mind, promoting self-love and confidence.
Instagram Followers: 3.1M followers
Speciality: Post-pregnancy fitness, bodyweight workouts, and empowering women at all fitness levels. Kelsey’s programs are specifically tailored to help women regain strength, confidence, and energy, focusing on functional fitness that can be done at home or in the gym.
Channels and Subscription Platforms: Instagram, Sweat app, Redefine Fitness Method
Type of Content:
- 25-minute bodyweight workouts (with optional 15-minute express sessions)
- Post-pregnancy fitness programs
- Motivation and wellness tips
Content Style:
Kelsey creates content to encourage women all fitness levels. Her workouts are easy to follow, with helpful instructions and audio cues. She creates a friendly, supportive space where women can train comfortably at their own pace.
Why You Should Follow:
- Kelsey offers specialized post-pregnancy programs, helping women safely ease back into fitness after childbirth.
- Her PWR workouts offer structured, efficient workouts that can be performed at home and in the gym, suitable for every fitness level, from beginner to advanced.
- Being a Sweat trainer, Kelsey provides an auxiliary community that inspires and encourages women during his fitness journey.
18. Calum Von Moger – @calumvonmoger
Calum Von Moger is a professional bodybuilder and fitness model from Australia, known for his classic physique and powerful presence in the bodybuilding community. Calum is the reigning WFF Mr. Universe and has gained widespread recognition for his commitment to building a physique that mixes the aesthetics of past bodybuilding legends with modern training techniques.
Instagram Followers: 3.1M followers
Speciality: Calum’s fitness approach centers on classic physique bodybuilding, blending strength training with aesthetic development. Unlike mass-focused bodybuilders, he prioritizes creating a well-balanced physique where proportions matter as much as size. His training emphasizes symmetry between muscle groups and clear definition, reflecting a philosophy that true physical excellence combines functional strength with visual harmony.
Channels and Subscription Platforms: Instagram, YouTube
Type of Content:
- Bodybuilding training programs
- Workout demonstrations and fitness tips
- Motivational content
- Fitness modeling and nutrition advice
- Lifestyle and behind-the-scenes content from Calum’s fitness journey
Content Style:
Calum’s content is motivational and educational, providing followers with a blend of fitness modeling, bodybuilding training, and life insights. His posts often feature detailed workout routines, personal progress, and fitness advice tailored to help individuals reach their goals. Calum’s approach to fitness emphasizes hard work, dedication, and striving for the ideal physique.
Why You Should Follow:
- Mr. Universe Champion: Calum’s expertise in bodybuilding is backed by his title as WFF Mr. Universe, making him a respected authority in the fitness industry.
- Calum loves to share real, down-to-earth fitness tips and workout plans you can actually use. He also gives you a peek into his everyday life and shows what goes on behind the scenes at his competitions. If you’re a beginner at fitness or want to become a bodybuilder or fitness model yourself, Calum’s got helpful tips that are perfect for you.
- Motivational and practical: Calum’s posts instill the spirit of perseverance, self-betterment, and self-discipline, which encourages the followers to push themselves beyond their limits and succeed.
19. Sophie Guidolin – @sophie_guidolin
Sophie Guidolin is an IFBB Bikini Pro and a global women’s fitness expert who specializes in helping women achieve lasting transformations. As the founder of The Bod, Sophie uses a combination of personalized fitness plans, nutrition strategies, and mindset techniques to guide women from feeling stuck and overwhelmed to becoming strong, confident, and energized.
Instagram Followers: 533K followers
Speciality: Fitness and nutrition for women, focusing on sustainable results through a combination of science-backed workouts, meal plans, and NLP mindset techniques.
Channels and Subscription Platforms: Instagram, The Bod, YouTube, Facebook
Type of Content:
- Easy-to-follow recipes and meal prep tips
- Workouts designed for women at any fitness level
- Mindset and empowerment content, focusing on rewiring your approach to fitness and well-being
- Personalized plans and free resources to help you stay on track
- Real and relatable vibes and transformation stories
Content Style:
Sophie’s content is supportive, empowering, and down-to-earth. She makes fitness approachable by sharing simple, delicious recipes, easy workouts, and mindset hacks to help her audience make lasting changes in their health. Her focus is on creating sustainable habits that work for real life, not quick fixes.
Why You Should Follow:
- As a nutrition and fitness expert, Sophie provides customized plans that make fitness and nutrition simple and accessible, no matter your starting point.
- Her NLP mindset techniques help women overcome self-sabotage and develop confidence, fueling long-term success.
- Sophie’s real, relatable approach to fitness and nutrition makes it easy to stick with your goals, enjoy the process, and see real results.
20. David Laid – @davidlaid
David Laid is a fitness influencer, bodybuilder, and Gymshark Creative Director of Lifting. He began his fitness journey as a 90-pound, lanky teen and transformed his body through consistent strength and hypertrophy training. David’s approach focuses on building muscle through scientifically backed methods, such as Daily Undulating Periodisation (DUP), to optimise strength and hypertrophy.
Instagram Followers: 5.1M followers
Speciality: Strength training, hypertrophy, and personalized fitness plans. David focuses on muscle growth and strength development using effective periodization strategies.
Channels and Subscription Platforms: Instagram, YouTube, Bespoke Training Plans
Type of Content:
- Workout tutorials, strength training, and hypertrophy tips
- Bespoke training plans using Daily Undulating Periodization (DUP)
- Personal fitness journey and motivation
- Strength and hypertrophy insights based on progressive overload
Content Style:
David’s content is all about helping you build strength with clear, step-by-step workouts. He mixes scientific tips with his own experience to give you effective, results-focused programs. His approach steers away from typical “bro splits” and emphasizes sustainable muscle growth and strength.
Why You Should Follow:
- David provides personalized training plans designed to optimize strength and muscle growth, integrating DUP for the best results.
- As Gymshark’s Creative Director of Lifting, he shares expert-level advice, exercises, and insights based on his extensive experience in bodybuilding and fitness.
- With a blend of science-backed methods and practical advice, David helps individuals take the guesswork out of training and achieve their physique goals.
How Did We Create This List of Top Fitness Influencers
We selected these influencers based on several key factors:
- Follower count: We considered their reach and influence across platforms.
- Content quality: We evaluated the educational value, production quality, and usefulness of their content.
- Consistency: Regular posting and long-term commitment to their audience were important factors.
- Engagement: We examined how they engage with their audience by means of comment, inquiry, and community building.
- Authenticity: We put a premium on influencers who convey not just achievements but also difficulties, rendering a much more accurate depiction of life in this context.
- Expertise: Professional certifications, education, and demonstrated knowledge in their Speciality areas were considered.
- Impact: We assessed how effectively they motivate and inspire positive change in their followers’ lives.
Who Can Benefit From This List
- Fitness beginners looking for approachable workouts and clear guidance to start their journey
- Experienced gym-goers seeking new techniques to break through plateaus
- Busy professionals who need time-efficient workout solutions
- Parents balancing family responsibilities with personal fitness goals
- Specialized fitness seekers with specific goals like running, yoga, or strength training
- Fitness brands searching for authentic partners for collaborations and sponsorships
- Fitness professionals looking for content inspiration and community-building strategies
What Are the Types of Fitness Influencers?
Fitness influencers typically specialize in specific areas that reflect their expertise and passion:
- Bodybuilding Influencers concentrate on the areas of exercise that develop muscles, increase strength, and change the body, usually alongside very specific bodybuilding workout routines and diet plans.
- Yoga Influencers guide devoted practitioners in the way of flexibility, mindfulness, and meditation; assist individuals in attaining the ideal state that is the total and effortless blend of physical and mental health.
- Nutrition Influencers provide meal plans, recipes, and dietary guidance to support various fitness goals and lifestyle choices.
- HIIT Influencers specialize in time-efficient, high-intensity workouts designed to maximize calorie burn and improve cardiovascular fitness.
- Vegan and Plant-Based Fitness Influencers demonstrate how to build strength and endurance while following plant-based diets.
- Strength Training Influencers focus on progressive overload techniques, proper form, and performance improvements.
- Mindfulness and Mental Wellness Influencers integrate physical fitness with mental health practices, emphasizing the mind-body connection.
How To Tell if an Influencer is Offering Real Fitness Value
Look for these signs to determine if a fitness influencer provides genuine value:
Credentials: They are direct about their credentials, certifications, and pertinent experiences that render them trustworthy authorities for an audience to believe in their expertise.
Science-backed Information: Their advice aligns with established fitness principles and research rather than promoting fads or quick fixes.
Community Impact: They respond to followers’ questions, offer modifications, and create supportive communities.
Consistency and Integrity: They promote sustainable approaches rather than extreme diets or dangerous exercise techniques.
How Should You Find the Right Influencer For You
Determine Your Fitness Goals: Do you want to get stronger, more flexible, or lose weight? Or are you just trying to amp up your overall health? Pick social media personalities who really focus on what you’re after—strength training, say, or yoga. Or make it a two-for-one deal and find someone who specializes in your health goal and whose workouts fit in with what you like to do.
Align With Your Fitness Style: Find influencers whose workout styles match your preferences. If you enjoy high-energy workouts, look for HIIT specialists; if you prefer slower, mindful movement, yoga influencers may be a better fit.
Consider Your Schedule: Some influencers specialize in quick, efficient workouts while others offer longer, more comprehensive sessions. Choose someone whose content fits realistically into your daily routine.
Check Their Approach to Nutrition: Look for balanced perspectives on eating that promote sustainable habits rather than restrictive diets or unnecessary supplements.
Assess Their Communication Style: Some influencers are quiet and low-key while others are high-energy. Find someone whose style of motivation you like. Or, if you want to up the ante, find someone whose way of influencing you seems to work best. And then, if you’re really serious, try to do what they do.
Look for Relatability: The most effective fitness influencers often share their own struggles and setbacks, creating authentic connections with their audience.
Bottom Line
Following fitness influencers can provide daily motivation, expert guidance, and community support to help you reach your health and fitness goals. The right influencer can transform your approach to fitness by making workouts more enjoyable and providing the knowledge you need to progress safely. Many top influencers now provide live training sessions where they can give real-time feedback and create genuine connections with their communities.
Remember that the best fitness influencer for you is one whose content consistently motivates you to take action. Whether you’re drawn to scientific explanations, quick workout tutorials, or inspirational transformation stories, there’s an influencer on this list who can help you move closer to your fitness goals.
Frequently Asked Questions (FAQs)
How often should I follow a fitness influencer’s workout plan?
Most structured programs work best when followed 3-5 times per week, but this varies based on your fitness level and goals. Many influencers offer programs with built-in rest days and recovery sessions.
Do I need special equipment to follow these influencers?
It depends on the influencer. Many on this list offer equipment-free options or suggest simple alternatives for home workouts. Check their content before committing to see if their equipment requirements match what you have available.
How can I tell if a fitness influencer is promoting healthy habits?
Look for balanced approaches that include proper nutrition, adequate rest, and sustainable workout schedules. Be cautious of anyone promoting extreme restrictions, “detoxes,” or promising dramatic results in very short timeframes.
Should I pay for premium content from fitness influencers?
Premium content often provides more structure, detailed guidance, and direct access to the influencer. Consider your budget and commitment level—free content can be excellent for beginners, while paid programs may offer more accountability and personalization as you progress.
How can I interact with fitness influencers?
Most influencers are active in their comments sections and direct messages. Asking thoughtful questions, sharing your progress, and participating in challenges are great ways to connect with them and their communities.